SEO PowerSuite is a bundle of four desktop SEO tools (Website Auditor, SEO SpyGlass, Rank Tracker and LinkAssistant) aimed at site owners, bloggers and SEO agencies who want to track rankings, audit sites and research backlinks without paying for a subscription. The vendor highlights over 248 capabilities in Website Auditor alone and offers a free version of the full suite, plus a Professional license for solo webmasters and an Enterprise license for agencies.
What do you get with Website Auditor?
Website Auditor is the site-audit half of the bundle. It runs a deep scan of your pages, flags on-page and technical SEO issues, and surfaces the links pointing back to your site so you can see who is actually sending visitors your way. According to the vendor’s own site, the tool exposes over 248 separate audit checks. Google Analytics is integrated into the program, which means you can pull link data straight from your GA account instead of hunting for referring domains by hand, keyword by keyword.
You can target specific search engines rather than being locked into Google, which is useful if your audience sits in a single country. After a short scan the tool also lines up your real keyword competitors so you can see who you are actually up against in the SERPs.
How does SEO SpyGlass fit in?
SEO SpyGlass is the backlink-research piece. It pulls every link pointing at a domain, lets you check referring domains in bulk rather than one keyword at a time, and is offered as a free download so you can run it before you commit. For agencies and freelance SEOs tracking client keywords, the practical upside is being able to monitor ranking movement across many URLs without manual checks.
Who is SEO PowerSuite built for?
The bundle is aimed first at SEO specialists and site owners, but the marketing copy is explicit that you do not need to be an optimization professional to use it. Two paid plans are on offer: Professional for bloggers and webmasters running a handful of sites, and Enterprise for SEO agencies that need to manage campaigns across many clients.
Across all four tools the package is unlimited in terms of websites, keywords and backlinks you can track, and a number of the features sit in the free version. Reporting is described as decent but less sophisticated than some competing SEO management suites on the market.
The bottom line on SEO PowerSuite
SEO PowerSuite is a desktop, all-in-one bundle of four SEO tools that handles site auditing, backlink research, rank tracking and link management in one place. It is positioned for two main audiences: solo webmasters on the Professional license and agencies on the Enterprise license. The free version is enough to try every tool, the paid plans remove the limits, and the standout feature in Website Auditor is the breadth of audit checks combined with the Google Analytics integration for link discovery.
FAQ
How many tools are in SEO PowerSuite?
SEO PowerSuite is composed of four software-based tools: Website Auditor, SEO SpyGlass, Rank Tracker and LinkAssistant.
Can you use SEO PowerSuite for free?
Yes. The free version includes many of the features, and SEO SpyGlass in particular can be tried free of charge before you buy a license.
Which SEO PowerSuite license should an agency pick?
The Enterprise license is built for SEO agencies, while the Professional license targets bloggers and webmasters running a few sites.