Search Engine Optimization Myrtle Beach (SEO) is the process of affecting search engine rankings via strategies aimed at improving search engine–driven Web traffic.

As search engines grow increasingly competitive, SEO tactics become more refined and specific. Some search engines are better for certain industries than others are. Before you can embark on your journey to search engine domination, you need to determine which search engines are most relevant to your industry or market sector. The following information will help you create a focused map that will lead you directly into search engine success.

For instance in South Carolina, Search Engine Optimization is not always an easy concept to grasp because there are so many small elements involved in getting it right, but it has the potential to revolutionize the prospects of your business if done properly. You need to know what search engines are looking for so you can demonstrate your website is relevant to the search engine terms.

You must now look at search engine optimization as one element in a whole online marketing strategy because search engines now offer much more than just listings.

Search Engine Optimization (SEO) has become increasingly important in today’s digital world, where many potential clients search for businesses and blogs on search engines like Google, Yahoo! or Bing. By following certain key principals of SEO it will be easier for search engines to find and rank your website higher up in their listings which means that people who use a search engine typically click on a link from a listing further up the page. When this happens, visitors have found your site directly through a search engine, which is free search engine marketing.

What search engines look for:

As search engines crawl and read webpages to build their index and lists of search terms, they assign a weighting and ranking value to each element on the page — including keywords — so that when someone uses a search engine to find information about your business or industry sector, the search engine can show them results with the most appropriate matches first. Search engines will use those elements as part of their calculation as to where your website should rank for certain search terms (i.e., those words you used on your webpage.) What this means is that if there are other pages about your industry or sector that include certain keywords more often than yours appear on the page, then search engines will give them a higher search result rank than yours.

2. Unique Content

Search engine algorithms are smart, and they can tell if there is unique content on your page or not. You need to make sure you add unique information to each page of your website, blog, etc., so search engines know you deserve a high ranking for relevant phrases. There should be at least 300-400 words of ‘unique’ content on every webpage – more is better! Now this doesn’t mean that you have to write an essay per page (although search engines certainly appreciate it if the information is well written), but it does mean that there shouldn’t be any duplicate content across multiple pages. If search engine spiders see the same text copied repeatedly – even if it’s showing up in search results for multiple search terms or listicles, they’ll likely penalize your site.

Unique writing also includes different formatting of the same content across webpages. For example, search engine spiders are more likely to interpret a bulleted list on one page versus all text on another as unique content that deserves credit for search ranking.

Content that search engines see as being plagiarized or copied is often ignored when ranking pages in search results. That means you should avoid using others’ work without giving them credit – whether it’s text, images, videos or something else. Google actually has some really good resources about image search optimization and proper attribution . If you want to use text from other sources on your website, make sure to use search engine optimization techniques, such as adding in a keyword/phrase for search engines while also providing proper attribution.

All of this search engine information is really important, but the search engine algorithms change regularly, so make sure you keep yourself up-to-date on search engine ranking factors – and ask your SEO consultant if you have one ! If you want a great web developer who can do both front end and back end development (so they’re familiar with search engine technologies), let me know and I’ll connect you with them!