Local SEO puts your business in front of nearby searchers, and the payoff is measurable. Nearly 80% of people who search for services on a mobile device end up visiting a business in person, and 80% of local searches end in sales. Targeting the Service + Location formula helps you appear on the first page of local results, where those buyers are looking.
What Is Local SEO?
Local SEO is optimizing your website to reach searchers in your area. If you own a hotel, you want to show up on the first page when travelers search for accommodations in your city. Google pulls local information from signals like content, social profiles, links, and citations. A focused local SEO campaign uses those signals to put your products and services in front of local customers and prospects.
Why Local SEO Matters for Small Businesses
Consumers increasingly rely on location-based search when deciding where to spend their money. Ranking well in those results is essential if you want to stay competitive. A local strategy gives you a competitive advantage over competitors who are not targeting the same geographic audience, and the satisfied customers you gain are likely to return and refer others.
How Does Local SEO Work?
The basic formula is simple: Service + Location. Match your pages, content, and citations to the services you offer combined with the places you serve, and you give Google the signals it needs to show your business to nearby searchers. Done well, this approach lets you dominate your competition and see more sales, with results that speak for themselves.
Getting Started With a Local SEO Strategy
If you are not sure how to apply these tactics, a local SEO agency can help. SEO Design Chicago can implement a Local SEO marketing strategy to make your business visible in the right places. For a broader overview, the SEO guide linked below walks through additional steps you can take.
Related coverage