Attorney SEO is web marketing built specifically for law firms, and it matters because most new clients search online before they ever pick up the phone. An attorney SEO firm handles keyword research, content creation, link building, page optimization, and social media promotion so lawyers can show up on the first page of Google or Yahoo instead of being buried by competitors.
What Does an Attorney SEO Firm Actually Do?
An attorney SEO firm does web marketing for attorneys. They offer everything from creating content for sites to marketing that content on social media, and they also write for other corporate clients. Their services range from keyword research to link building, page optimization, and more.
The role an attorney SEO firm plays in search engine optimization is significant. In recent years, lawyers have discovered clear advantages to hiring a professional firm to promote their legal services. Law firms often do not have the budget for a full-time marketing employee, which is why the attorney SEO firm model exists in the first place.
An attorney SEO firm uses the knowledge and expertise of a full-time attorney experienced in internet marketing. The firm provides clients with a specialist who knows how to land a top-spot ranking on the first page of search results. Clients willing to pay more for a first-page listing can also get help securing a second-page position.
Why Should a Law Firm Hire an Attorney SEO Specialist?
Attorneys who specialize in internet marketing understand that a majority of new clients will perform a search online to learn more about a law firm. When a potential client searches online, it only takes a few seconds to pull up information about the nature of the firm and the attorney practicing there. If the searcher does not find anything negative, they are more likely to hire the firm.
More Leads and More Inquiries
The benefits of a lawyer SEO program are concrete. When a lawyer SEO program is implemented, the company has a greater opportunity for generating leads, meaning potential clients will reach out to the firm directly. The firm can also expect a significant increase in website inquiries, which translates to more revenue.
Better Visibility on Search Engines
Most people conduct their online research using a search engine such as Google or Yahoo. These engines pull up a list of results for various keywords, and those keywords typically appear on the first page of the results page. A person searching with a specific URL is more likely to find relevant information, so ranking well for those keywords matters. Online searchers are more likely to connect with a law firm that appears near the top.
Higher Revenue from Increased Traffic
When a lawyer uses an attorney SEO program, a potential client is more likely to connect with the law firm online. Placing links to the firm’s website in high-ranking search positions takes full advantage of this marketing channel. A legal firm that ranks high in the search engines receives more traffic, which means more people connecting with the online business. When online clients have a high degree of confidence in the firm, they are more apt to hire it to handle their case.
FAQ
What is an attorney SEO firm?
An attorney SEO firm is a company that does web marketing specifically for attorneys. Services include content creation, social media marketing, keyword research, link building, and page optimization.
Why do law firms hire attorney SEO specialists?
Law firms hire attorney SEO specialists because most new clients search online before choosing a lawyer, and ranking on the first page of Google or Yahoo drives more leads and inquiries. Most law firms do not have the budget for a full-time marketing employee, so they outsource this work.
How does attorney SEO benefit a law firm?
Attorney SEO helps a law firm generate more leads, increase website inquiries, rank higher in search results, and grow revenue. Higher rankings also build client confidence, which makes searchers more likely to hire the firm.