Local SEO is very focused marketing which is focused on a specific area or city. It focuses your online resources where you will get the highest possible ROI. When a local company engages in internet marketing that is not local, they spread their budget thinly, which equates to lower returns. The best Internet Marketing Strategies for Local SEO is also the easiest to use.
For instance, if you are an attorney who specializes in real estate in Sarasota FL, then it makes sense to market to people looking for Sarasota Real Estate in Sarasota, FL. You would focus all your efforts on Sarasota, FL when doing local use for attorney services. However, let’s say you want to market digital marketing in Sarasota, FL but you have a website for a different area of Sarasota called Winter Springs, FL. This just means that you need to adapt your digital marketing strategy to fit your local seo goals.
For instance, suppose you focus all your efforts on Sarasota, FL and no one else. You would need to find other ways to get your content seen by those in the Sarasota area, such as Facebook. In order to do this successfully, you have to make sure that all of your Sarasota-based Sarasota businesses are using Facebook. The first place most businesses look for information online is Facebook. Therefore, you want to make sure that all of your Sarasota businesses have Facebook pages.
The next thing you want to do to utilize your local seo efforts is to build links to your site from other websites. For instance, if you own a law firm in Sarasota, you might get connected with a real estate agent who lives in Sarasota. Together they can put up a link to your site and give you more exposure throughout the internet. Just like when you use Google Places for local SEO, you need to find other places to post your link so that it’s out there. If no one posts a link to your site from your lawyer’s website, it simply won’t make any difference.
Finally, you want to consider putting up a small business profile on the largest search engine in the world. Since online marketing is all about getting your business noticed, this is an important part of local use. The only problem with having a business profile on the biggest search engine in the world is that not many businesses bother with it. That means if you don’t have a business profile at the top of the first page of Google, you won’t see any traffic from those who do have a business profile.
Now, let’s talk about how to utilize your local seo efforts even after you’ve established a large business listing. You need to take advantage of your exposure throughout your local events. Think about the Chamber of Commerce and other business groups that are around your community. Most likely, they have some sort of networking events happening all the time.
These types of events could include seminars, conferences, and training. Many local businesses also host workshops and teach-ins. Many of these types of events happen throughout the year. If you haven’t already tapped into mobile devices, now is the time to do so. Just because you have a business listing on Google doesn’t mean you should ignore mobile devices. The reason why mobile devices are now ranking highly in local seo is because more local businesses are using mobile devices to reach potential clients.
The way I suggest approaching this is to think about how you can integrate your mobile devices into your overall business page. In other words, when someone searches for “bicycle workshop in New York” what you want is a search result that includes your business page. If you incorporate the image of a bicycle along with your contact information, then I’m sure someone is going to see your business page, even if they search at “bicycle workshop in New York.” I hope you will please consider this concept when implementing local use for your businesses.