Local Search Marketing is an essential strategy for businesses who wish to attract local customers and ensure they can be easily located and purchased from. This involves optimizing Google Business Profile, cleaning up directory listings, and maintaining consistent NAP information across the web.
Be wary of agencies promising instantaneous results; opt for one that prioritizes you and your company first.
Adding a photo gallery to your website
Add a photo gallery to your website for maximum traffic and SEO boost. Consumers prefer visuals over text-heavy sites; using visual content as part of your strategy for distinguishing yourself can make you stand out amongst competition while simultaneously increasing lead capture rates.
Photo galleries allow users to easily add captions, descriptions and titles for every image, which helps ensure ADA compliance while improving SEO. You can even add alt text which describes an image for software that cannot interpret it directly.
Local search marketing involves creating and optimizing a business’s website, claiming local listings, and building relationships with other local businesses in your area. While this process may take some time, its outcome will become evident when new customers discover your services online. A helpful way of viewing local search marketing is as a pyramid: The tasks at its base forming its foundation.
Adding Google My Business to your website
If you own or operate a local business, Google My Business (GMB) should already be part of your website strategy. Your GMB profile provides valuable data to Google which in turn appears on search result pages, maps and Google search.
Additionally, providing searchers with an informative description can help them decide whether or not to visit your store. Furthermore, adding images, videos and customer reviews is key for increasing visibility in local searches.
Google My Business profiles should be optimized by bidding on keywords that match search intent, such as for plumbers in New York bidding on “new york plumbing”. This ensures their ads will reach users searching for services they provide.
Local SEO is an ever-evolving field, so staying abreast of its latest trends to increase online visibility and sales can only benefit your company.
Adding Google’s Local Business structured data to your website
Are you searching for ways to enrich your local search marketing strategy with richer results? Implement schema markup. These tags send signals to search engines that certain content is relevant for a query; adding them to websites can trigger special types of results such as reviews and images; making schema markup an excellent way of increasing client visibility while driving organic search traffic.
Local Business structured data is a proven SEO technique, likely here for some time to come. Don’t ignore this strategy when Google continues to personalize SERPs and deliver useful information directly to users. Make sure your local SEO partner understands these changes and can assist with adding it step-by-step to clients websites so their organic listings stand out against competition and convert more ideal audience leads into conversions. An informed partner may even detect and correct schema mistakes on client sites!
Adding a contact form to your website
Add a contact form to your website can help you easily collect submissions from customers and communicate with them easily, while at the same time avoiding spam messages from bots who hunt out email addresses on websites in order to spam them. It can also protect against bots that look for email addresses in order to spam customers directly.
Use Ninja Forms or Contact Form 7 plugins to easily create a contact form on your website. Select various fields – like name, address, phone number – as well as customize these plugins according to your needs.
Textual offsite content such as reviews, columns, interviews, features and third-party listings can help enhance local search visibility. Be sure to create quality and relevant pieces; this will increase organic traffic and revenue generation. Furthermore, consider listing your NAP data with online directories such as Mobal in order to optimize local search strategy.