Almost 70% of consumers use search engines to look for local businesses, and Google handles a high share of searches for local businesses. Local SEO helps your business connect with local customers, giving you more visibility and site traffic. A higher local search ranking means more sales leads, so businesses with physical locations should prioritize local SEO. The tips below also cover how to monitor your local search ranking.
There is no one-size-fits-all strategy for local SEO. You’ll want to tailor your approach to the specific city you’re targeting. Google’s map pack (the top three listings in any geographic area) accounts for nearly 40% of all clicks. Organic listings account for 30% of clicks, and Google ads at the top of the page account for just 10%.
Why a local SEO playbook matters
In addition to a local playbook, you’ll also want to make sure you’re using proven techniques. The local SEO playbook gives your online footprint added authority and weight. Using place names in content can help you get found in local search results. Instead of writing about yourself and your business, focus on giving readers useful information that can benefit them.
Create localized content
Localized content can be published on your blog, social media, and other channels. Using local keywords and content helps your business appear higher in Google’s Map Pack. Increasing your business’s local ranking will lead to more customers finding your business. You may want to include your business’s address, phone number, and website address as well as other information that’s specific to the area.
Keep your NAP consistent
If you have NAP inconsistencies, you may be hurting your local search rankings. With as many as 97% of people finding local businesses online, it’s important that they have a consistent NAP across platforms so they can reach your business. Take the time to audit all of your listings and make sure your NAP information is consistent.
Build a positive reputation with reviews
Reviews are an excellent way to gain trust and show that you value your customers. Engaging with customers and their reviews can boost your local three-pack and organic search rankings. Respond to reviews and feedback posted on Yelp or Google Reviews. This signals trustworthiness to Google’s algorithms and improves your local search rankings. Once a reviewer leaves a positive review, your business will benefit.
How do local SEO signals work?
Local search engine optimization signals to search engines to direct users to businesses in a local area. It includes targeted keywords, relevant content, and local-based information. This helps your business attract local customers looking for the products or services you offer. Local SEO has many moving parts, and mastering them gives your business more visibility and a competitive advantage on the SERPs.
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