If you’re looking to improve your lawyer SEO, there are a few different things you can do to help your website appear higher in Google. You can do things such as create a blog or podcast, write blog posts, and use certain keywords with commercial intent. And, you can also focus on technical SEO, including things like link building.
Link building
Link building is a crucial part of any lawyer’s SEO campaign. It can make you more visible to potential clients, improve your search engine rankings, and even help you to certify yourself as an expert in your field.
The first step is to analyze your competition. You should identify what types of links each one is acquiring and why. There are several strategies you can use to generate quality links.
You can begin by adding your law firm to reputable legal directories. These are specifically geared toward the legal profession and include links that are low-impact. Some of these directories can also be found on local business pages.
Next, create accounts on major social media platforms. You can also start a Meetup group. This is a great way to network and build relationships with your local community.
Blog posts
If you’re in the legal industry, a blog is a great way to stay current and communicate with your clients. The most effective blog posts are not only well written, they are also informative. You may even be able to use it as a way to showcase your skills as a lawyer. It’s a good way to get a leg up in the competition.
The best part about creating a blog for your law firm is that you get to write about the subjects you care most about, namely your clients and your community. For example, if you’re a personal injury attorney, you’ll probably be writing about car accidents in your area. Likewise, if you’re a divorce attorney, you might find yourself covering family issues.
Podcasts
Podcasting can boost your law firm’s SEO and help you build an engaged audience. With podcasts, you can deliver a personalized message to your potential clients. And podcasting is a cost-effective and accessible marketing medium.
The success of your podcast depends on your ability to find topics with a large number of searchers and provide an engaging experience. It also depends on your voice and how well you engage your audience.
In addition to your content, you need to establish a strategy for your podcast. Several ways to do this include optimizing each episode across multiple platforms and using keyword phrases. You can use a free keyword research tool such as Ubersuggest.
A podcast can give your legal practice a platform to showcase your expertise in your area of practice, as well as educate the public about important topics related to your field. This can lead to new prospects and leads.
On-page, off-page, and technical SEO
If you’re an attorney, you’re probably well aware that search engine optimization (SEO) is a complex process. There are three main categories of SEO, namely on-page, off-page, and technical SEO. Each of these types of SEO has its own strengths, but a combination of all three is the best approach.
On-page SEO refers to the changes you make to your website. You can make adjustments to the title, tags, and content to improve your ranking.
Off-page SEO refers to the activities you do outside of your website. These include networking, guest posting, and link building. The most common way to improve your rankings is to build backlinks. However, you should keep in mind that Google does not like links that use unnatural anchor text. It is better to focus on building natural, relevant backlinks.
Keywords with commercial intent
In today’s digital age, attorneys need to use commercial search intent keywords to effectively convert leads into clients. This strategy will also help a law firm boost top line revenue. By using a combination of commercial intent and organic lawyer SEO, a firm can effectively increase its online presence.
Commercial search intent is a growing field in the digital marketing world for attorneys. These keywords are often used in comparison shopping and product reviews. They are also used to describe the legal services offered by a particular law firm.
Law firms can use Google AdWords and Bing Ads to run keyword searches. They can also check the suggested bid and CPC value of a given keyword. The higher the CPC value, the more money advertisers are willing to spend.