Attorney SEO is the practice of optimizing a law firm’s online presence so the firm ranks higher in search engines, attracts more visitors, and converts that traffic into paying clients. The work typically involves hiring a specialized lawyer SEO firm, since the number of agencies offering this service makes it hard for law firms to choose the right one on their own.
Why experience matters when hiring a lawyer SEO firm
Experience matters most when it comes to search engine optimization. A firm with years of work behind it has the knowledge and expertise to perform better than someone with limited exposure. A long track record also tends to come with a good reputation, so it pays to look for a lawyer SEO firm that is well known, has been doing this work for a long time, and is capable of dealing with all kinds of clients.
Core attorney SEO strategies
There are a variety of SEO strategies that an attorney SEO company can apply to a law firm website. The most common ones include link building, directory placement, page speed improvements, and meta description work.
Link building
Link building is one of the best strategies. It boosts rankings by creating backlinks pointing back to the firm’s website from other reputable sites. The more links pointing back to the site, the more likely it will be picked up by search engines when someone types in a search term related to the firm. A good lawyer SEO company will focus heavily on link building, and will also try to get links placed on blog sites, forums, or other online tools for lawyers that the firm uses.
Online directories and visibility
Other methods of marketing can put the firm’s name in front of as many public internet directories as possible. If someone searches for a lawyer, they may come across the firm’s website, along with the other sites the firm is associated with, and may visit those to learn more about the firm and its services.
Page load speed
One of the most common scenarios that could lead to a legal firm losing a potential client is a bad web page load speed. For this reason, an attorney SEO service should always make sure that the web page load speed is fast. In some cases, lawyers have to spend hundreds of thousands of dollars in advertising just to get enough people to notice them. If the page load speed is too slow, they will not get the traffic they need in order to make a profit off of their legal services.
Meta description
The last element that is often overlooked is the meta description, which is the snippet a user reads about a page. A good SEO service will pay close attention to the content of the meta description and make sure that it is written correctly and contains keywords that will help to increase page rankings. Many law firms find that having a higher ranking factor in the meta description can result in many more clients contacting them through Google alerts, resulting in more revenue.
What to focus on when marketing attorney SEO services
When marketing an attorney SEO service, the most important task is to focus on the keywords used to describe the services the firm offers. Another key piece is keeping the website’s meta description up-to-date and relevant, which helps search engines rank the firm higher among the various legal websites.
FAQ
What is attorney SEO?
Attorney SEO is a way of marketing that makes a law firm more visible through search engine optimization. The goal is to rank higher in search engines so more people visit the firm’s site, which leads to more business.
Which strategies do lawyer SEO companies typically use?
Lawyer SEO companies typically use link building, placement in online directories, improvements to web page load speed, and optimization of the meta description with relevant keywords.
Why does page load speed matter for law firm SEO?
Slow page load speed can cause a legal firm to lose potential clients. Even firms that spend hundreds of thousands of dollars on advertising will not get the traffic they need if their pages load too slowly to make a profit off of their legal services.
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